At Cowan Video Services, we like explainer animation video and and we present a summary of a blog prepared  by Moovly.  You will find the reference to the original blog the presented on June 2016.

“Explainer videos are typically short videos that tell a company’s story or explain their products and services.” The majority of explainer video is animated eventhough digital drawings, hand drawings or live action are also available.

Animated explainer video have been created for businesses since they are affordable and effective to grow them rapidly for the following reasons:

•  Increase conversion rate (85% more sales with videos);
• Better Google rank (53 times more for videos);
• Music & Sound Effects;
• Professional Voiceover and Text-to-speech (TTS);
• HD Quality Video;
• Easy Language Translation (higher acceptability);
• Multiple Version Concepting;
• Rush Service.

Here is a list of the steps to follow when preparing explainer animated videos:

• Write a Killer Script;
• Choose the appropriate animation style;
• Create your animations;
• Record your voice over or write text and transfer it to speech (TTS);
• Share your explainer video.

Here is an example of of “The Water Cycle explained” produced by Moovly:

 

Here is the reference to the original blog presented on June 1, 2016.

https://www.moovly.com/blog/how-to-make-an-explainer-animation-video

George Cowan     Cowan Video Sevices      george@cowanvideoservices.com

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